Digital and Social Media Marketing Specialist

Summary of the role:

We are looking for a creative and strategic Digital and Social Media Marketing Specialist passionate about leveraging social media and digital platforms to inspire and engage audiences, using your skills to drive positive change to lead our digital outreach and social media campaigns, and improving the health, well-being, and nutrition outcomes for underserved communities. Your role will be instrumental in raising awareness, increasing engagement, and driving support for our health and nutrition interventions and solutions through compelling digital strategies.

Key responsibilities:

• Develop and implement digital marketing strategies to promote health and nutrition programs.
• Manage and grow our presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok.
• Create engaging, high-quality content, including graphics, videos, and written posts.
• Analyse campaign performance using tools like Google Analytics and social media insights, providing actionable recommendations.
• Coordinate email marketing campaigns, newsletters, and donor outreach initiatives.
• Collaborate with program teams to ensure consistent messaging and alignment with organizational goals.
• Stay updated on digital marketing trends, tools, and best practices to enhance outreach efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• At least 3 years of experience in digital marketing and social media management (experience in the non-profit sector is a plus).
• Proficiency in digital marketing tools such as Google Analytics, Hootsuite, Mailchimp, Canva, Adobe Creative Suite, etc.
• Strong understanding of SEO, SEM, and social media advertising.
• Excellent content creation, storytelling, and writing skills.
• Knowledge of health, nutrition, or well-being programs is an advantage but not required.
• Creative thinker with strong problem-solving and project management skills.
• Passion for making a difference and commitment to our mission.

Why you should join us:

• Be part of a mission-driven organisation that is committed to using digital tools and modes to create and communicate solutions for lasting impact by addressing critical health, nutrition, development, and governance challenges.
• Collaborate with a passionate, diverse, and dynamic team.
• Use your digital marketing skills to drive impactful campaigns and advocacy efforts
• Competitive compensation and benefits within the non-profit sector.

Equal Opportunity policy:

We are committed to creating a diverse and inclusive workplace. Candidates from all backgrounds are encouraged to apply.

How to apply:

Send your CV, a cover letter detailing your relevant experience and motivation, and any supporting documents to admin@c-wins.org or fill in the form by the 31^st of February 2025. Please include in the subject line: “Digital and Social Media Marketing Specialist Application”.